A well-written job posting is your first interaction with potential candidates. It is your first chance to promote your company’s values and culture. A well-written job advertisement can generate interest for the role and company, leading to higher-quality applications and more interviews.
A great job description contains crucial details regarding the hiring process, from beginning to finish. This will ensure that both you and the candidates are on the same page with regards to what to expect. It can also prevent drop-offs, ghosting and a more efficient and fair hiring process.
Use a simple, straightforward language that is easily understood by all types of people. Avoid jargons or cliches that can confuse or turn off potential candidates. It’s also important that you use job postings as an opportunity to promote and support your diversity initiatives, so be sure the language you use does not exclude any particular group of people.
Be sure to mention the most important advantages and perks when you post your job. If your company offers free lunches or a great office with a view, or allows flexible work hours, it is worth including these in your job descriptions because they could tip a candidate in your favor over a competitor. It’s also a great idea to include any volunteer opportunities or community involvement your company participates in as this is something many potential employees are looking for when deciding which company to join.