The company began to expand in to new frontiers of the toy industry. In 1971 LEGO started to target women with the release of furnishings and dollhouses; https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ in 1974 that introduced it is first man figures, named Minifigures; and 1979 this expanded in to space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements marketed to young girls. This period also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen becoming a member of the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also noticed the introduction of a process that allowed customers to select certain bricks they planned to purchase and build their own models, rather than purchase pre-made systems; this was popular with adults, as well as children. In the same decade, Lego branched out into ancient territory while using the Castle look, and in 1980 the company added it is first train sets to its lineup.
In 1989 Lego introduced the Pirate motif, and with it a number of pirate delivers, wasteland islands and treasure. The company also broadened its assortment of facial movement, adding beards, eye areas and lipstick in addition to the normal two eye and smile. Some old Lego lovers resented these changes, finding the more simple faces of earlier versions.
As Lego expanded right into a huge international corporation, completely to find ways to satisfy the requires of the big name clients like Concentrate on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster shipment times. To keep up with these requirements, the company started to reduce total production moment for new products by causing more by using computerized set up systems.